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Tourism & Entertainment
SELA Events Company

A leading Saudi company organizing major events and conferences, which grew at exceptional speed over the past 5 years.

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Status
Active, expanding massively
Headquarters
Riyadh (national and regional operations)
Business Scale
SAR 4bn+ (estimated market value)
Owner
Private sector
About the Company

SELA Events Company

SELA achieved huge growth to become one of the largest event-organization companies in the region, organizing giant exhibitions and conferences like the LEAP tech conference and Riyadh Season events, benefiting from the massive boom in the Saudi events and exhibitions industry backed by Vision 2030 and the flourishing entertainment and business sector.

The company targets vendors specialized in giant event equipment, advanced display and sound systems, and smart crowd-management services, with very rapidly accelerating growth in demand creating recurring opportunities for vendors in this rapidly growing sector backed by sustained national strategic support.

100+
major events and conferences organized by the company
Huge
the recent growth rate
Regional and international
the scope of organized events
Event organizationHuge growthExhibitions and conferencesCrowd management
Qualification Requirements

Vendor qualification conditions

How It Works

From first file to approval

An orderly process — each step builds on the last and unlocks the next.

01
Assess company readiness
We review your company's current standing and identify the right entities for its activity before any next step.
02
Review documentation
We verify your documents are complete and valid against the latest requirements.
03
Prepare requirements
We prepare each entity's requirements precisely, in line with the latest approved conditions.
04
Submit the application
We submit the application through each target entity's official portal.
05
Follow up with the entity
We follow up continuously until every requirement is met.
06
Obtain approval
We confirm activation and continue managing and renewing your file automatically.
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