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Saudi Tourism Authority

The official entity responsible for developing and marketing the tourism sector in the Kingdom internationally.

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Status
Active and ongoing
Headquarters
Riyadh (national operations)
Business Scale
Not disclosed (regulatory/marketing entity)
Owner
Saudi Tourism Authority
About the Company

Saudi Tourism Authority

The Authority leads the tourism-sector development strategy and markets the Kingdom as a global destination, through international marketing campaigns, easing tourist-visa issuance, and supporting development of diverse tourism products across all Kingdom regions to diversify national economic sources.

The Authority issues tenders for global marketing campaigns and diverse tourism-development projects, targeting vendors specialized in digital marketing services, tourism content development, and digital visa solutions, with recurring supply opportunities supporting the national tourism strategy.

100
million annual visitors — the 2030 target
10%+
targeted tourism contribution to GDP
Global
the marketing campaigns' scope
Tourism marketingDigital visasNational strategyGlobal campaigns
Qualification Requirements

Vendor qualification conditions

How It Works

From first file to approval

An orderly process — each step builds on the last and unlocks the next.

01
Assess company readiness
We review your company's current standing and identify the right entities for its activity before any next step.
02
Review documentation
We verify your documents are complete and valid against the latest requirements.
03
Prepare requirements
We prepare each entity's requirements precisely, in line with the latest approved conditions.
04
Submit the application
We submit the application through each target entity's official portal.
05
Follow up with the entity
We follow up continuously until every requirement is met.
06
Obtain approval
We confirm activation and continue managing and renewing your file automatically.
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