Saudi Sports Tourism Authority

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Sports

The entity specialized in developing and marketing the Kingdom as a global destination for sports tourism and major events.

About the Company

This Authority develops the Kingdom's strategy to attract sports tourism, by marketing major sports events hosted locally (Formula 1, football, golf, boxing) to international audiences, and easing sports visitor access through special visa programs, aiming to transform the Kingdom into a major global destination combining tourism with major sports events.

The Authority targets vendors specialized in international sports tourism-marketing services, integrated event booking and ticketing solutions, and sports-visitor hospitality services, with recurring supply opportunities given sustained growth in the number of major sports events hosted annually in the Kingdom and growing numbers of interested international visitors.

Rising

the Kingdom's standing as a sports tourism destination

20+

major sports events hosted annually

International

the scope of targeted visitors

Sports tourismMajor eventsInternational marketingVisitor hospitality

Qualification Requirements

Vendor qualification conditions

Qualification to provide sports tourism-marketing services
Documented expertise marketing sports events to international audiences.
Experience with integrated booking and ticketing solutions
Documented track record with booking systems for major sports events.
Ability to support hosting diverse international visitors
Logistics expertise serving sports tourists from multiple nationalities.

How It Works

From first file to approval

An orderly process — each step builds on the last and unlocks the next.

Assess company readiness

We review your company's current standing and identify the right entities for its activity before any next step.

Review documentation

We verify your documents are complete and valid against the latest requirements.

Prepare requirements

We prepare each entity's requirements precisely, in line with the latest approved conditions.

Submit the application

We submit the application through each target entity's official portal.

Follow up with the entity

We follow up continuously until every requirement is met.

Obtain approval

We confirm activation and continue managing and renewing your file automatically.

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